Which of the following is NOT a productive use of focus groups?
A)Securing impressions of new product concepts.
B)Testing specific relationships between variables.
C)Generating hypotheses.
D)Providing overall background information on a subject.
E)Generating information helpful in constructing questionnaires.

Question

Quizplus · Accepted Answer

Testing specific relationships between variables is not a productive use of focus groups as focus groups are typically used for exploring ideas and generating qualitative data, rather than quantitatively testing specific relationships between variables.

Which of the Following Is NOT a Productive Use of Focus