Focus groups are useful for which of the following purposes
A)generating hypotheses.
B)generating information helpful in structuring questionnaires.
C)gathering background information on a product category.
D)All of the above.
E)Both a and c.

Question

Quizplus · Accepted Answer

Focus groups can be used for all the purposes mentioned in the options A, B, and C. They can help generate hypotheses about a product or concept, provide information helpful in structuring questionnaires, and gather background information on a product category, among other things. Therefore, the best choice is D: All of the above.

Focus Groups Are Useful for Which of the Following Purposes