The main purpose of marketing research brought about by planned change is to
A) decide how to implement the change.
B) find out what is happening and why.
C) describe changes in the internal environment.
D) describe changes in the external environment.
E) capture and evaluate the new idea.
Correct Answer:
Verified
Q7: Which of the following is FALSE?
A)Serendipity is
Q8: Which of the following questions is least
Q9: Which of the following is TRUE?
A)The decision
Q10: The comparative analysis of different outside research
Q11: Well-planned and executed strategy-oriented marketing research should
Q13: The main purpose of discovery-oriented marketing research
Q14: Which of the following is TRUE?
A)Many managers
Q15: The primary purpose of requiring the decision
Q16: Research problems might arise from
A)unanticipated change in
Q17: Serendipity,or chance ideas,as a source of marketing
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