Which of the following is TRUE?
A)Many managers cannot clearly and precisely state the nature of the decision problem they want investigated.
B)Managers do not need to be actively involved in the marketing research process.
C)If a decision maker will not change his decision regardless of the result of the research,the research should still be conducted for informational purposes.
D)A researcher should not worry about the decision alternatives as decision makers typically will provide researchers with a complete list of them.
E)All of the above statements are true.

Question

Quizplus · Accepted Answer

It is common for managers to have a vague idea of the problem they want to investigate, but it is the role of the researcher to help them clarify and define the problem more precisely.

Which of the Following Is TRUE