A written statement that describes the marketing problem,the purpose of the study,and the research methodology to be used is known as a
A)research proposal.
B)statement of technique.
C)statement of research purpose and method.
D)research request.
E)research outline.

Question

Quizplus · Accepted Answer

A research proposal is a written document that outlines the marketing problem, the purpose of the study, and the research methodology to be used. It is a comprehensive plan of the research process and serves as a guide for the researcher. The proposal includes the research questions, objectives, target audience, data collection methods, analysis techniques, and expected outcomes. It is used to convince the decision-makers to approve the research project and allocate the necessary resources.

A Written Statement That Describes the Marketing Problem,the Purpose of the Study,and