Serendipity,or chance ideas,as a source of marketing research problems,might arise from
A) customer complaint letters.
B) salesperson's call reports.
C) comments in trade publications.
D) customer calls to toll-free service assistance centers.
E) All of the above are sources of chance ideas.
Correct Answer:
Verified
Q12: The main purpose of marketing research brought
Q13: The main purpose of discovery-oriented marketing research
Q14: Which of the following is TRUE?
A)Many managers
Q15: The primary purpose of requiring the decision
Q16: Research problems might arise from
A)unanticipated change in
Q18: A customer service representative for a large
Q19: A written statement that describes the marketing
Q20: An explanation of the data sources and
Q21: The research proposal
A)is used primarily to summarize
Q22: A research request agreement should only include
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