What type of scale is the following? What is your overall rating of McDonalds compared with Wendy's? (Circle one)
A) comparative rating scale
B) sematic-differential scale
C) Stapel scale
D) Likert scale
E) graphic-rating scale
Correct Answer:
Verified
Q35: The Stapel scale is
A)a modification of the
Q36: Which of the following is NOT an
Q37: The _ adjective pair "helpful-unhelpful" is used
Q38: Comparative rating scales
A)Differ from graphic and itemized
Q39: In a survey,customers are asked to indicate
Q41: Response set bias refers to error that
Q42: Comparative scales tend to increase the halo
Q43: When using an itemized rating scale,the rater
Q44: A set of faces varying systematically in
Q45: Which of the following does not impact
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