The ____ adjective pair "helpful-unhelpful" is used in a(n)____ scale.
A)anchored,summated-ratings
B)anchored,semantic differential
C)bipolar,semantic-differential
D)bipolar,snake
E)None of the above.

Question

Quizplus · Accepted Answer

The pair "helpful-unhelpful" is a bipolar pair as it reflects opposite ends of a continuum. This makes it suitable for use in a semantic differential scale, where respondents rate a concept or object on a continuum between two bipolar adjectives. Anchors are also used in semantic differential scales to provide clear reference points for respondents. Therefore, choice C, which is the only option with a bipolar, semantic differential scale, and possibly anchored, is the best answer.

The ____ Adjective Pair "Helpful-Unhelpful" Is Used in A(n)____ Scale

The Adjective Pair "Helpful-Unhelpful" Is Used in A(n) Scale