When attempting to determine the relative importance of certain characteristics in forming attitudes the most useful scale would be
A)Stapel scale.
B)comparative-rating.
C)Likert scale.
D)itemized-rating.
E)graphic-rating.

Question

Quizplus · Accepted Answer

Comparative-rating scales are designed to compare the relative importance of different characteristics by asking respondents to rank or rate them against each other.

When Attempting to Determine the Relative Importance of Certain Characteristics