Which of the following is TRUE?
A)Opportunities in marketing research are only open to people with statistical analysis and interpretation skills.
B)Marketing researchers need good verbal and written skills along with statistical skills.
C)Career opportunities in marketing research are spread quite equally among those with only an undergraduate degree and those with a graduate-level education.
D)Successful marketing researchers are proactive rather than reactive.
E)Both b and d are true.

Question

Quizplus · Accepted Answer

Marketing researchers must possess good verbal and written skills along with statistical skills. They must be able to effectively communicate their findings to clients and stakeholders. Additionally, successful marketing researchers are proactive in identifying potential research opportunities and addressing client needs, rather than simply responding to requests. Therefore, both option B and D are true. There is no indication that opportunities in marketing research are limited to only those with statistical analysis and interpretation skills (option A), nor is there evidence that career opportunities are spread equally between those with undergraduate and graduate-level education (option C).

Which of the Following Is TRUE