The Houston Texans have created a new sub-group within its marketing department.This sub-group's sole responsibility is to constantly acquire information on events occurring outside the Texans' organization in order to identify and interpret potential trends.This new sub-group would most appropriately be engaging in
A)Public Relation
B)Internal Trend Assessment
C)Advertising
D)Sponsorship
E)Environmental scanning/analysis

Question

Quizplus · Accepted Answer

The sub-group's sole responsibility is to constantly acquire information on events occurring outside the Texans' organization in order to identify and interpret potential trends. This indicates that they are engaging in environmental scanning/analysis, which involves gathering and analyzing information about the external environment to identify potential opportunities or challenges for the organization.

The Houston Texans Have Created a New Sub-Group Within Its