A store manager for Kroger noticed that several of his regular customers have stopped coming to his store.He also noticed that most of these customers had started shopping at the Walmart Supercenter that had opened about a mile from Kroger a few months ago.The fundamental source of this marketing problem might best be described as
A)a planned change in the marketing environment.
B)serendipity.
C)an uncontrollable change in the marketing environment.
D)an planned change that occurred at the Kroger store.
E)None of the above.

Question

Quizplus · Accepted Answer

The uncontrollable change in the marketing environment is the opening of a Walmart Supercenter near the Kroger store, leading to a shift in customer behavior. This change is beyond the control of the Kroger store manager and is a classic example of external environmental factors that can impact a business.

A Store Manager for Kroger Noticed That Several of His