Today,test marketing is used primarily to:
A)make go / no-go launch decisions.
B)fine-tune marketing plans.
C)simulate sales.
D)predict profits.

Name: Today,test marketing is used primarily to: A)make go / no-go launch decisions. B)fine-tune marketing plans. C)simulate sales. D)predict profits.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

Test marketing is primarily used to fine-tune marketing plans by gathering data on consumer responses and making necessary adjustments before a full-scale launch.

Today,test Marketing Is Used Primarily To