Which of the following statements is true regarding rollout?
A)Today rollout is increasingly being replaced by test marketing.
B)The knowledge obtained from rollout is significantly less than that obtained from test marketing.
C)Almost all the problems in test marketing are present in the rollout method.
D)Rollout is sometimes called tiered marketing.

Question

Quizplus · Accepted Answer

Rollout is sometimes called tiered marketing because it involves introducing a product in a limited number of geographic areas and then gradually expanding the marketing to additional areas. Option A is incorrect because rollout and test marketing are two different methods with different purposes. Option B is incorrect because rollout may provide a significant amount of knowledge about customer reactions and market demand. Option C is incorrect because rollout may not face all the problems of test marketing, such as high costs and time-consuming implementation.

Which of the Following Statements Is True Regarding Rollout