Which of the following market testing methods is sometimes called tiered marketing or limited marketing?
A)Rollout
B)Minimarket
C)Simulated test marketing
D)Informal selling

Name: Which of the following market testing methods is sometimes called tiered marketing or limited marketing? A)Rollout B)Minimarket C)Simulated test marketing D)Informal selling
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Question

Quizplus · Accepted Answer

Rollout is sometimes called tiered marketing or limited marketing because it involves introducing a product gradually to different markets or segments.

Which of the Following Market Testing Methods Is Sometimes Called