Which of the following methods can be used for market testing consumer packaged goods?
A)Speculative sale
B)Simulated test marketing
C)Informal selling
D)Direct marketing

Question

Quizplus · Accepted Answer

Simulated test marketing is the best method for market testing consumer packaged goods. This method enables companies to test the product in a real-world environment without actually launching it, gaining insights into customer preferences, pricing, distribution channels, and marketing strategies. Speculative sale, informal selling, and direct marketing are not suitable for market testing consumer packaged goods as they do not provide a comprehensive view of the product's potential in the market.

Which of the Following Methods Can Be Used for Market