Today test marketing has been largely replaced by _____.
A)simulated test marketing
B)rollouts
C)informal sales
D)minimarkets

Question

Quizplus · Accepted Answer

Rollouts have largely replaced test marketing because they are a quicker and more cost-effective way to launch a new product. Rollouts involve introducing a new product in a limited number of geographic areas and then gradually expanding the distribution if the product is successful. simulated test marketing is still used, but it is not a replacement for test marketing itself. Informal sales and minimarkets are not common replacements for test marketing.

Today Test Marketing Has Been Largely Replaced by _____