A firm desiring to use two or more market testing techniques is likely to follow its early,first effort with some type of _____ method especially in the case of informal selling for industrial firms or minimarkets for consumer firms.
A)controlled sale
B)pseudo sale
C)speculative sale
D)simulated test market

Question

Quizplus · Accepted Answer

Controlled sale methods are often used after initial market testing efforts, especially in informal selling for industrial firms or minimarkets for consumer firms, to gain more accurate insights into consumer behavior and product performance.

A Firm Desiring to Use Two or More Market Testing