While launching a product with low relative advantage and low compatibility:
A) one should not delete the older product from the market quickly.
B) the product promotion should be information based.
C) a broad product assortment should be provided.
D) selective distribution should be useD.
Correct Answer:
Verified
Q26: Which of the following new product characteristics
Q45: Which of the following pricing strategies involves
Q46: A price clearly above the market,but appropriate
Q48: Skimming pricing is best recommended for products
Q49: If target market buyers do a serious
Q50: Briefly describe trial.
Q51: Describe three common patterns for launch strategies
Q52: Discuss the tactics used for launching a
Q53: Trial of a new product:
A)involves its large
Q55: Which of the following types of promotion
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