The marketing cost associated with the launch of a new product can be considered as a(n)_____.
A)investment
B)fixed cost
C)recurring cost
D)opportunity cost

Question

Quizplus · Accepted Answer

The marketing cost associated with the launch of a new product is considered an investment because it is a planned expense with the expectation of generating future revenue and profits. It is not a fixed cost or a recurring cost because it varies depending on the product, market, and launch strategy. It is not an opportunity cost because it is a direct cost associated with the launch and promotion of the new product.

The Marketing Cost Associated with the Launch of a New