With reference to the classic diffusion theory of Everett Rogers,the _____ of a product indicates how easy it is for the user to see the benefits of using the product.
A)complexity
B)compatibility
C)divisibility
D)communicability

Question

Quizplus · Accepted Answer

Communicability refers to how easily the benefits of a product can be observed and communicated to others, which is a key factor in its adoption according to Rogers' diffusion theory.

With Reference to the Classic Diffusion Theory of Everett Rogers,the