Which of the following seeks to assure new product success by encouraging consumers to switch to the new offering?
A)Primary demand
B)Skimming
C)Customer migration
D)Temporary demand

Question

Quizplus · Accepted Answer

Customer migration refers to the process of encouraging consumers to switch to a new product offering. This is often done through targeted marketing and promotions, such as offering discounts or free trials. By focusing on getting consumers to switch to the new product, companies can ensure its success in the marketplace. Primary demand refers to creating demand for a new product category, while skimming involves setting a high price for a new product to maximize profits from early adopters. Temporary demand refers to a short-term increase in demand, such as due to a seasonal or promotional event.

Which of the Following Seeks to Assure New Product Success