_____ segment information in combination with brand perceptions can be very helpful in developing a positioning strategy.
A)End-use
B)Geographic
C)Demographic
D)Benefit

Question

Quizplus · Accepted Answer

Benefit segment information can reveal what specific benefits or solutions are important to different customer groups. Combining this with brand perceptions can help develop a positioning strategy that emphasizes the brand's unique benefits and differentiation in the minds of target customers. Geographic, demographic, and end-use information can also be helpful, but benefit segmentation is the most directly relevant to developing a positioning strategy.

_____ Segment Information in Combination with Brand Perceptions Can Be