Firms should follow the "selling concept" in order to stay competitive.

Question

Quizplus · Accepted Answer

The selling concept focuses on aggressive sales techniques and pushing products onto customers, rather than identifying and fulfilling their needs. In today's market, the focus has shifted towards the marketing concept, which emphasizes understanding customer needs and creating products and services that meet those needs. This approach is more likely to lead to long-term success and customer loyalty.

Firms Should Follow the "Selling Concept" in Order to Stay