According to the "selling concept," the role of marketing is to:
A)identify unmet customer needs.
B)customize products as per customer requirements.
C)conduct concept development.
D)sell the products that the firm makes.

Question

Quizplus · Accepted Answer

The "selling concept" places emphasis on selling the products that the firm already makes, rather than identifying customer needs or customizing products to meet those needs. The goal is to push the product to consumers through aggressive marketing and promotion techniques.

According to the "Selling Concept," the Role of Marketing Is