Product positioning can be facilitated to a large extent by _____,which provides key information on desirable positioning options for products.
A)decay curve
B)concept testing activities
C)R&D activities
D)risk / payoff matrix

Question

Quizplus · Accepted Answer

Concept testing activities involve presenting potential positioning options to a target market and gathering feedback on which options are most desirable. This information can then be used to inform product positioning decisions. The other options listed may provide insights into product development and performance, but are not specifically focused on positioning.

Product Positioning Can Be Facilitated to a Large Extent by _____,Which