Which of the following best describes what consumers and end-users desire to purchase?
A)Product protocols
B)Core benefits
C)Formal products
D)Fully augmented products

Question

Quizplus · Accepted Answer

Fully augmented products include not only the physical product but also additional elements such as customer service, warranties, packaging, and branding. These elements provide consumers with the total experience they desire when making a purchase. Core benefits refer to the fundamental need that the product satisfies, while formal products refer to the physical attributes of the product. Product protocols are not a term used to describe consumer desires.

Which of the Following Best Describes What Consumers and End-Users