The attempt to explain to the consumer why a specific product is the best choice for the solution to a specified problem is at the root of _____.
A)product positioning
B)product innovation charters
C)wildcatting
D)researching

Question

Quizplus · Accepted Answer

Product positioning is the process of creating an image and identity for a product in the mind of the consumer, based on its features, benefits, and competitive advantages. It involves communicating why a specific product is the best solution to a particular problem or need, as compared to other available options in the market.

The Attempt to Explain to the Consumer Why a Specific