Screening is undertaken to:
A)estimate the feasibility of technical and commercial accomplishments.
B)finalize the overall marketing plan for the product.
C)develop and test a prototype of the product.
D)obtain the information required for developing the product innovation charter.

Question

Quizplus · Accepted Answer

Screening is the process of evaluating new product ideas to determine their feasibility and potential success in the marketplace. It involves assessing technical and commercial factors such as technical capabilities, market demand, cost, and profitability to estimate the feasibility of technical and commercial accomplishments. Screening does not involve finalizing the overall marketing plan for the product, developing and testing a prototype of the product, or obtaining the information required for developing the product innovation charter.

Screening Is Undertaken To