Culling factors should generally be established in the ____.
A)marketing report
B)product innovation charter
C)firm's mission statement
D)articles of incorporation

Question

Quizplus · Accepted Answer

Culling factors, which are criteria used to evaluate and eliminate potential new product ideas, should be established in the product innovation charter. The product innovation charter outlines the goals and parameters for the new product development process, including the target market, key features, and decision-making criteria. Marketing reports, a firm's mission statement, and articles of incorporation do not typically include details on culling factors for new product ideas.

Culling Factors Should Generally Be Established in the ____