Which of the Following Is Most Likely to Employ a Formal

Which of the following is most likely to employ a formal full screening of product concepts?

A) Small firms and / or entrepreneurs not doing much new product work.
B) Some packaged goods firms whose development process is rather nontechnical.
C) Firms that know their ability to market the product and the technical feasibility.
D) A firm facing major issues of technical feasibility in the new product development process.