During concept testing,the firm will do all of the following EXCEPT:
A)evaluate quality,time,and cost factors.
B)confirm the target market.
C)develop a product positioning statement.
D)perform full screening and begin development.

Question

Quizplus · Accepted Answer

During concept testing, the firm evaluates the concept and gathers feedback from potential consumers to determine if the idea is viable. However, the firm would not perform full screening or begin development at this stage. This would typically happen after the concept has been refined and finalized through further testing, research, and analysis. The other options listed are common activities during the concept testing phase.

During Concept Testing,the Firm Will Do All of the Following