While preparing a product innovation charter (PIC),the earliest evaluation that a firm makes is of ____.
A)its competitors
B)the legal requirements imposed upon it
C)its target market
D)itself and its situation

Question

Quizplus · Accepted Answer

The earliest evaluation a firm makes when preparing a product innovation charter is of itself and its situation to understand its capabilities, resources, and strategic goals.

While Preparing a Product Innovation Charter (PIC),the Earliest Evaluation That