According to the classic five-point question format of the concept test,the top-two-boxes score is used as an indicator of group reaction and includes the number of people who:
A) definitely would buy or probably would buy the product.
B) probably would buy or might / might not buy the product.
C) might / might not buy or probably would not buy the product.
D) probably would not buy or definitely would not buy.
Correct Answer:
Verified
Q18: Benefit segmentation may be used to identify
Q19: During concept testing,the firm will do all
Q20: While preparing a product innovation charter (PIC),the
Q22: Once the product innovation charter has selected
Q24: Concept testing was essentially "invented" by _.
A)industrial
Q25: In creating a concept statement where several
Q26: Which of the following questions appears in
Q27: With reference to new product development,which of
Q28: Basically,a product concept is a:
A)physical prototype.
B)product feature.
C)core
Q71: A concept statement developed during the new
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