Basically,a product concept is a:
A)physical prototype.
B)product feature.
C)core competency.
D)claim of proposed satisfactions.

Question

Quizplus · Accepted Answer

A product concept is a description or claim of the proposed satisfactions a product will provide to its target audience. It is the initial idea or concept of a product and includes important information such as the target market, product benefits, and unique selling points. It is not a physical prototype, product feature, or core competency.

Basically,a Product Concept Is A