Once the concept passes the first hurdle,concept testing will focus next on:
A)estimating the product's sales / trial rate.
B)calculating production costs.
C)approximating materials costs.
D)prototyping the product.

Question

Quizplus · Accepted Answer

Once the concept has passed the initial screening, the next step is to estimate the product's sales or trial rate to determine its potential success in the market. This will help in making investment and production decisions. Prototyping, calculating production costs, and approximating materials costs come later in the product development process.

Once the Concept Passes the First Hurdle,concept Testing Will Focus