According to the classic five-point question format of the concept test,the number of people who definitely would buy or probably would buy are usually combined and used as an indicator of group reaction.This is called the ____.
A)correlations data
B)top-two-boxes score
C)trial average
D)heuristic calibration

Question

Quizplus · Accepted Answer

The combination of those who definitely and probably would buy is often referred to as the "top-two-boxes score," which is used as an indicator of group reaction in concept testing. The other choices are not relevant to this concept.

According to the Classic Five-Point Question Format of the Concept