In creating a concept statement where several concepts are being tested,a firm must:
A)avoid using competitive information at all times.
B)use the same format for all of them.
C)use the commercialized format.
D)include price information.

Question

Quizplus · Accepted Answer

Using the same format for all of the concepts being tested allows for a consistent and fair evaluation. It also facilitates easier comparison and analysis of the results. It is not necessary to include competitive information or price information in the concept statement. The commercialized format may not be appropriate for all types of concepts being tested.

In Creating a Concept Statement Where Several Concepts Are Being