Which of the following formats of concept testing produces more realistic evaluations but also risks the bias of good or poor advertising copy writing?
A)Narrative format
B)Design
C)Commercialized format
D)Physical prototype

Question

Quizplus · Accepted Answer

The commercialized format of concept testing allows for a more realistic evaluation as it simulates the actual advertising conditions. However, it also risks bias from good or poor advertising copywriting.

Which of the Following Formats of Concept Testing Produces More