During the concept generation stage,the goal of evaluation is to:

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The goal of evaluation during the concept generation stage is to eliminate the big / sure loser(s) and narrow down the options to the most promising ideas. This helps to focus resources on the most viable concepts and increase the chances of success. Encouraging the development of all concepts generated is not necessarily practical or feasible, since resources are limited. Assessing the usability of the product and ensuring a large developmental budget are important considerations, but they are not the primary goal of evaluation during the concept generation stage.

During the Concept Generation Stage,the Goal of Evaluation Is To