Global Corp.wants to launch a new product.The determinant attributes for the product were identified,and the range for each selected.Cards representing new products that combined specific levels of determinant attributes were prepared.Consumers in various countries were asked to sort the cards by preference from top to bottom.This is an example of _____ analysis.
A)lexical
B)semantic
C)competitive
D)trade-off

Question

Quizplus · Accepted Answer

This is an example of trade-off analysis, where consumers are asked to make choices between different options with varying levels of attribute levels. The sorting process helps in identifying the most preferred product configurations and their trade-offs.