_____ is a data analysis technique used by conjoint analysis to find customer's underlying value system patterns within rank order data.
A)Dimensional analysis
B)Fraction analysis
C)Semantic analysis
D)Monotone analysis of variance

Question

Quizplus · Accepted Answer

Monotone analysis of variance is a statistical method used to analyze rank ordered data, especially in conjoint analysis. This technique helps to identify underlying value system patterns of the customers by determining which attributes of a product or service are most influential in customers' decision-making process. It is useful in determining the importance of certain features and attributes in a product or service and helps companies to design and develop products that better fit with customers' needs and wants.

_____ Is a Data Analysis Technique Used by Conjoint Analysis