Conjoint analysis:
A)involves listing all of the physical features of a product type.
B)can use the output of AR gap analysis to select product attributes.
C)uses virtual prototypes for determining product attributes.
D)is a qualitative technique used to incorporate customer input into concept generation.

Question

Quizplus · Accepted Answer

Conjoint analysis is a quantitative technique used to determine the preferences of customers for different product attributes. It involves presenting customers with a set of product profiles that differ in their attributes and asking them to rank or rate their preferences. AR gap analysis can be used to identify which attributes are most important to customers, which can then be used as input for the conjoint analysis. The other options listed (A, C, and D) are not accurate descriptions of conjoint analysis.

Conjoint Analysis