To identify the customer's underlying value system,conjoint analysis uses the rank orderings to estimate the utilities of each level of each attribute for each customer.These utilities are also known as ____.
A)fractional values
B)fractals
C)part-worths
D)contribution margins

Question

Quizplus · Accepted Answer

The utilities estimated through conjoint analysis are known as part-worths. These part-worths represent the perceived value or utility that each level of each attribute provides to the customer. They help in identifying the underlying value system and preferences of the customers. Options A, B, and D are not correct as fractional values, fractals, and contribution margins are not related to the concept of part-worths in conjoint analysis.

To Identify the Customer's Underlying Value System,conjoint Analysis Uses the Rank