Which of the following statements is NOT true regarding conjoint analysis?
A)It is an analytical tool used to develop perceptual maps.
B)It can use the output of AR gap analysis to select product attributes.
C)It assumes that a product can be represented as a set or bundle of attributes.
D)It identifies which sets of attributes would be most preferred by customers.

Question

Quizplus · Accepted Answer

Conjoint analysis is used to determine the relative importance of different attributes in a product or service and the trade-offs customers are willing to make between them. It does not directly create perceptual maps but can inform the development of them.

Which of the Following Statements Is NOT True Regarding Conjoint