In which of the following types of conjoint analyses is the respondent shown several alternative product choices and asked which one he / she would prefer?
A)Discrete choice analysis
B)Adaptive conjoint analysis
C)Choice-based conjoint analysis
D)Bayesian analysis

Question

Quizplus · Accepted Answer

Choice-based conjoint analysis (CBC) involves showing respondents several alternative product choices and asking them which one they would prefer. This allows researchers to understand the trade-offs that customers are willing to make when choosing between different products. Discrete choice analysis and adaptive conjoint analysis are also types of conjoint analysis, but they do not specifically involve showing respondents alternative product choices. Bayesian analysis is a statistical analysis method and is not specifically related to conjoint analysis.

In Which of the Following Types of Conjoint Analyses Is