Trade-off analysis is becoming increasingly valuable for industrial product innovation because:
A)business buyers tend to make a more rational analysis of product features than consumers.
B)businesses have more funds to spend than consumers.
C)business buyers are interested in quick transactions and long-term relationships with the suppliers.
D)industrial product innovation is relatively simple.

Question

Quizplus · Accepted Answer

Trade-off analysis involves comparing the benefits and drawbacks of different product features or options. This type of analysis is particularly relevant for industrial product innovation, as business buyers tend to make more rational decisions based on objective criteria such as product features, quality, and cost. By conducting a trade-off analysis, industrial companies can better align their products with the needs and preferences of business clients, ultimately improving their competitiveness in the market. The other options (B, C, and D) are not relevant reasons why trade-off analysis is valuable for industrial product innovation.

Trade-Off Analysis Is Becoming Increasingly Valuable for Industrial Product Innovation