Identify the phase in the new product development process during which the item first acquires finite form.
A)Concept generation
B)Development
C)Launch
D)Concept / Project evaluation

Question

Quizplus · Accepted Answer

The development phase is when the product is given finite form through activities such as design, prototyping, and testing. The concept generation phase involves idea generation and screening. The launch phase is when the product is introduced to the market. The concept/project evaluation phase involves evaluating the technical feasibility, market potential, and financial viability of the product concept.

Identify the Phase in the New Product Development Process During