Which phase of the new products process is strategic in nature and is the most difficult to describe or define?
A)Launch
B)Development
C)Opportunity identification and selection
D)Concept generation

Question

Quizplus · Accepted Answer

Opportunity identification and selection is the most strategic phase as it involves identifying potential ideas and determining which ones align with the company's goals and resources. This phase can be difficult to define as it involves many external factors such as market trends, competition, and consumer behavior.

Which Phase of the New Products Process Is Strategic in Nature