In which phase of the new products process is the marketing plan sketched and gradually fleshed out?
A)Concept generation
B)Opportunity identification and selection
C)Concept / Project evaluation
D)Development

Question

Quizplus · Accepted Answer

The marketing plan is typically created and fleshed out during the development phase of the new product process. This is because, during this phase, the product is being refined and prepared for launch, and the marketing team will need to have a clear understanding of the product's features, benefits, target audience, and positioning in the marketplace. The marketing plan may have been sketched out earlier in the process, but it will generally take shape and become more concrete during the development phase.

In Which Phase of the New Products Process Is the Marketing